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The Business of Fashion: Designing, Manufacturing and Marketing, by Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
- Sales Rank: #128077 in Books
- Published on: 2011-08-22
- Released on: 2011-08-22
- Original language: English
- Number of items: 1
- Dimensions: 9.18" h x 1.20" w x 7.39" l, 2.39 pounds
- Binding: Paperback
- 640 pages
About the Author
Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.
Most helpful customer reviews
7 of 7 people found the following review helpful.
necessary for business with fashion
By Ana Carolina
Perfect for my work!
It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
1 of 1 people found the following review helpful.
Good Book.
By Janet Coward
The book is very interesting , There is a fair amount of relevant and updated information about the industry. I am happy to have purchased it.
1 of 1 people found the following review helpful.
My loves the book and there is a lot of good things that you will learn about fashion
By Meng
This book came on time. My loves the book and there is a lot of good things that you will learn about fashion.
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